The United Nations Development Fund for Women (UNIFEM) has invited The Pixel Project, a global Web 2.0-driven fund and awareness raising project, to be a launch partner in their global advocacy initiative ‘Say NO – UNiTE to End Violence against Women.’
Violence against women is a major public health and human rights problem throughout the world. It is estimated that 1 in 3 women will experience gender-based violence in her lifetime.
‘Say NO – UNiTE’ is a global call for action to end this pandemic. The multi-year initiative will contribute towards ending violence against women and girls through advocacy and outreach as well as spotlighting global efforts and demonstrating the groundswell of support and activism on the issue.
The Pixel Project will play an important role in supporting Say NO – UNiTE in reaching its ‘action’ target whilst also generating publicity and interest in the initiative. The campaign aims to raise US$1 milllion in 2010 by selling a world-exclusive million-pixel photograph of a group of global Celebrity Male Role Models online for US$1 per pixel, while using the power of the Internet to drive viral word-by-mouth awareness-raising. Each pixel sold will count as one ‘action’ in the ‘Say NO – UNiTE’ campaign.
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The Pixel Project Partners with “Say NO – UNiTE” to Help End Violence against Women
Violence against women is a major public health and human rights problem throughout the world. It is estimated that 1 in 3 women will experience gender-based violence in her lifetime.
‘Say NO – UNiTE’ is a global call for action to end this pandemic. The multi-year initiative will contribute towards ending violence against women and girls through advocacy and outreach as well as spotlighting global efforts and demonstrating the groundswell of support and activism on the issue.
The Pixel Project will play an important role in supporting Say NO – UNiTE in reaching its ‘action’ target whilst also generating publicity and interest in the initiative. The campaign aims to raise US$1 milllion in 2010 by selling a world-exclusive million-pixel photograph of a group of global Celebrity Male Role Models online for US$1 per pixel, while using the power of the Internet to drive viral word-by-mouth awareness-raising. Each pixel sold will count as one ‘action’ in the ‘Say NO – UNiTE’ campaign.
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