Tag Archives: Strategy

7 tips for a successful anniversary campaign

Feb 28
By benmatthews |
Posted in BrightOne News | Also tagged , , , , , | 1 Comment
This is a guest post from Zoe Amar, a Bright One volunteer and Lasa’s Marketing and Business Development Manager. This article originally appeared on the CharityComms blog. Lasa has just celebrated its 25th anniversary with a campaign that generated a return of investment (ROI) of 94:1; this means that for every £1 we spent on the [...]

Creating a PR Strategy

Jan 9
By benmatthews |
Posted in News | Also tagged , , | 21 Comments
Here at Bright One, we’re regularly approached by charities and not-for-profit organisations who are looking for tips and advice on how to put together a PR strategy. They’re often aware of what PR is, how it works and the impact it can have on an organisation, but actually taking the first steps in creating a strategy [...]