Tag Archives: Social Media
Event report: How to Build a Social Brand at Weber Shandwick
Last week, Weber Shandwick London hosted a great breakfast seminar to talk through the findings of their Socialising Your Brand study and to share their approach to building a social brand. Speakers: James Warren - Chief Creative Officer, Digital Chris Perry - President, Digital Communications Leslie Gaines-Ross - Chief Reputation Officer The excellent speakers were able to share some [...]
Event report: Building an effective social media campaign
Along with quite a few other charity PRs (well, it was a free event after all!) the Bright One blog enjoyed an afternoon of tea, political campaigning and social media at Building an Effective Social Media Campaign, courtesy of the Hansard Society and the Economic and Social Research Council (ESRC). The awful 3G reception on [...]
Guardian Live Q&A on Making It in PR
What makes a good PR professional? What skills do you need? How do you go about getting that all important first job? These were some of the questions discussed in yesterday’s live Q&A arranged by Guardian Careers. The panel included Bright One’s Ben Matthews together with: Emma Radcliffe (Beattie Communications), Hew Leith (M&C Saatchi [...]
Blottr Debate on the role of Citizen Journalism
With cuts being made to local news, and new media providing people with tools to tell stories from their area, citizen journalism is on the rise. Anyone with a smart phone and/or internet access can easily report on breaking news happening where they are and sites like Blottr and Citizens’ Eye are helping them spread [...]
Volunteering Opportunity with Bright One: Blog Editor
We are looking for Bright Ones interested in writing for our popular blog. We use the Bright One blog to communicate with our internal and external community about our latest announcements, exciting campaigns and news regarding our charities, and to discuss the latest developments in the world of communications and charities. We want to make [...]
LinkedIn Launches Volunteer Experience & Causes Section
LinkedIn has just released a new Volunteer Experience & Causes section, giving the ability for individuals to highlight relevant volunteer experience at charities and non-profits, including the skills and functional areas in which they worked. And there’s more: If an organisation has a Company Page on LinkedIn, the volunteer will also be linked to that Company [...]
Trends in Charities’ Use of Social Media
Ben Matthews, founder of Bright One, spoke at a CIPR Fifth Estate group event called ‘Trends in Charities’ Use of Social Media’, held at Grayling PR’s office. Charities have grasped the opportunities that social media gives to communicate with their supporters, often being nimbler and more innovative than their private sector counterparts. Facebook and Twitter [...]
Marketing Internship with The DoNation
Bright One client The DoNation is looking for a motivated and driven marketing intern with an interest in sustainability, behaviour change and communications. The DoNation is on the look-out for someone who can support the team in increasing The DoNation’s presence among key sporting organisations and environmental networks and support the development and implementation of The DoNation’s broader [...]
How to use social media for market research
This is a guest post by Zoe Amar, Head of Marketing and Business Development at Lasa, a charity which provides services to Shelter, Age UK and thousands of other charities across the UK. She is also on the board at Bright One and is a Chartered Marketer. Zoe tweets from @zoeamar Social media gurus keep [...]
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