Tag Archives: Social Media
10 Ways to use Social Media to Increase Fundraising Opportunities
Social networks are becoming increasingly valuable ways to increase fundraising opportunities. From the effective use of Facebook to the creation of a range of fundraising portals and physical events, the emphasis should be on encouraging loyalty and interaction to a charity, rather than just sending material out to prospective donors. Fundraising across social [...]
5 Ways Charities Can Leverage LinkedIn
LinkedIn is sometimes thought of as the poor relation to Twitter and Facebook. Perhaps that’s because it was originally perceived as just a jobhunting site and a place to post CVs. But to me LinkedIn is an invaluable resource for my job, both for gathering information and connecting with great people, and I [...]
Event Report: Is Eyewitness News News?
How we receive news is ever-changing, and these days it’s faster than ever and we’ve got access to more outlets than we’ve ever had. The reason for this is of course new technology and the fact that news can be posted in an instant, by anyone, on social media. The latest example is [...]
Digital is Dynamite
The buzzword is digital and the result can be dynamite; the question is how do you use the former to generate the latter? The answer is: using traditional customer-oriented marketing in a new-fashioned way! In line with various white papers on the subject, the key to driving engagement with your supporters and service users is [...]
Event report: How to Build a Social Brand at Weber Shandwick
Last week, Weber Shandwick London hosted a great breakfast seminar to talk through the findings of their Socialising Your Brand study and to share their approach to building a social brand. Speakers: James Warren - Chief Creative Officer, Digital Chris Perry - President, Digital Communications Leslie Gaines-Ross - Chief Reputation Officer The excellent speakers were able to share some [...]
Event report: Building an effective social media campaign
Along with quite a few other charity PRs (well, it was a free event after all!) the Bright One blog enjoyed an afternoon of tea, political campaigning and social media at Building an Effective Social Media Campaign, courtesy of the Hansard Society and the Economic and Social Research Council (ESRC). The awful 3G reception on [...]
Guardian Live Q&A on Making It in PR
What makes a good PR professional? What skills do you need? How do you go about getting that all important first job? These were some of the questions discussed in yesterday’s live Q&A arranged by Guardian Careers. The panel included Bright One’s Ben Matthews together with: Emma Radcliffe (Beattie Communications), Hew Leith (M&C Saatchi [...]
Blottr Debate on the role of Citizen Journalism
With cuts being made to local news, and new media providing people with tools to tell stories from their area, citizen journalism is on the rise. Anyone with a smart phone and/or internet access can easily report on breaking news happening where they are and sites like Blottr and Citizens’ Eye are helping them spread [...]
Volunteering Opportunity with Bright One: Blog Editor
We are looking for Bright Ones interested in writing for our popular blog. We use the Bright One blog to communicate with our internal and external community about our latest announcements, exciting campaigns and news regarding our charities, and to discuss the latest developments in the world of communications and charities. We want to make [...]
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Could charities be doing more with digital?