Tag Archives: PR

“Pledge for Pixels” for the 16 days of Action Against Gender Violence

  The Pixel Project, a global volunteer-led non-profit organisation working to end violence against women, invites you to be among the first participants in a new and groundbreaking online fundraising campaign. The Celebrity Male Role Model Pixel Reveal campaign is our flagship fundraiser that will raise US$1 million for the Women’s Aid Organisation of Malaysia [...]

From PR Student to PR Professional

  This is a guest post from Alex Judd, a volunteer with Bright One on the Social Enterprise Mark campaign and an Account Executive at Pretty Green. If you’re a student and want to find out how to get your career in PR off to a flying start, come along to Bright One’s Impress London [...]

Bright One Celebrates Second Year with PRCA Partnership Launch

Bright One, the volunteer-run communications agency for the third sector, celebrates its second year anniversary through a partnership with the PRCA, the professional body that represents UK PR consultancies and in-house communications teams, and marks it with two remarkable results. Firstly, Bright One is delighted to announce its partnership with the Public Relations Consultants Association [...]

PR Ain’t No Charity Gig

  This is a guest post from Marc Lawn, Chairman of Camp Quality UK & The Business GP. If you would like to write for the Bright One blog, simply email blog@brightone.org.uk. Running a charity, using the funds efficiently & effectively is clearly the aim of any business in the 3rd sector. Yes I did [...]

Opportunities of the Week – 6th August

  We count ourselves lucky here at Bright One that we get so many fantastic opportunities to help support charity’s communications come our way, as well as the interest from volunteers to match. But we realise that we don’t always promote these opportunities as best we could, especially as there’s lots of them to let [...]

A Frankly Brilliant Training Session

This week, a group of Bright One volunteers were given an exclusive training session by Andrew Bloch, Founder and Managing Director of Frank PR, on “Talkability and the power of word of mouth.” Talkability was described by Bloch as “the buzz that takes over and does the best marketing for a brand, product or service.” [...]

7 tips for a successful anniversary campaign

This is a guest post from Zoe Amar, a Bright One volunteer and Lasa‘s Marketing and Business Development Manager. This article originally appeared on the CharityComms blog. Lasa has just celebrated its 25th anniversary with a campaign that generated a return of investment (ROI) of 94:1; this means that for every £1 we spent on [...]

PR from a Journalist’s View

This is a guest post from Gerry Kiernan, a Bright One volunteer with eight years experience working at the BBC – namely the Radio Times. She has also worked as Deputy Editor of the BBC’s Ariel online and as a content producer on the BBC’s intranet. She now freelances and blogs about arts and culture at [...]

Searching for a Superhero

Bright One’s clients perform feats of amazing power every day and we’re behind them all the way. To help our teams of volunteers we’re looking for a Volunteer Manager, a special kind of person who will go the extra mile for our volunteers. We’re putting the call out for a Superhero. The Organisation For those [...]