Tag Archives: PR

A Frankly Brilliant Training Session

This week, a group of Bright One volunteers were given an exclusive training session by Andrew Bloch, Founder and Managing Director of Frank PR, on “Talkability and the power of word of mouth.” Talkability was described by Bloch as “the buzz that takes over and does the best marketing for a brand, product or service.”  Talkability [...]

7 tips for a successful anniversary campaign

This is a guest post from Zoe Amar, a Bright One volunteer and Lasa’s Marketing and Business Development Manager. This article originally appeared on the CharityComms blog. Lasa has just celebrated its 25th anniversary with a campaign that generated a return of investment (ROI) of 94:1; this means that for every £1 we spent on the [...]

PR from a Journalist’s View

This is a guest post from Gerry Kiernan, a Bright One volunteer with eight years experience working at the BBC – namely the Radio Times. She has also worked as Deputy Editor of the BBC’s Ariel online and as a content producer on the BBC’s intranet. She now freelances and blogs about arts and culture at [...]

Searching for a Superhero

Bright One’s clients perform feats of amazing power every day and we’re behind them all the way. To help our teams of volunteers we’re looking for a Volunteer Manager, a special kind of person who will go the extra mile for our volunteers. We’re putting the call out for a Superhero. The Organisation For those of you that [...]

Creating a PR Strategy

Here at Bright One, we’re regularly approached by charities and not-for-profit organisations who are looking for tips and advice on how to put together a PR strategy. They’re often aware of what PR is, how it works and the impact it can have on an organisation, but actually taking the first steps in creating a strategy [...]

Enhance your organisation’s reputation with PR

This post is part of SHOUT OUT for Social Enteprise, a month long campaign where UnLtdWorld invited social enterprise leaders to write a blog post, which looks at social enterprise from an array of different angles and perspectives. You can read the original post here or discover the rest of the SHOUT OUT posts here. PR [...]

2010 PR Graduate Schemes

This is a guest post from Ben Cotton, a researcher at the Centre for Public Relations Studies. You can follow Ben on Twitter at @bencotton or read his blog at www.socialwebthing.com. I was thinking the other day what would have made my life easier in my final year at university. Looking back it was a [...]

Photos from the Summer Party

alternative: http://www.flickr.com/photos/brightonegroup/sets/72157621752326257 This week saw Bright One hold our first ever Summer Party! It was a fantastic event with a great turnout, with just the right mix of volunteers, clients, friends and people interested in getting involved. While some masterfully avoided the karaoke, some spent most of their time hogging the mike. Either way, there were plenty [...]

A big ‘Thank You’ to our Volunteers!

This post is written as part of Volunteers’ Week, a national celebration of volunteers and volunteering which takes place from 1 – 7 June of each year. This year, Volunteers’ Week is celebrating its 25th anniversary.If you would like the opportunity to find out more about volutneering opportunities with Bright One, you can contact us [...]