Tag Archives: How To
Digital is Dynamite
The buzzword is digital and the result can be dynamite; the question is how do you use the former to generate the latter? The answer is: using traditional customer-oriented marketing in a new-fashioned way! In line with various white papers on the subject, the key to driving engagement with your supporters and service users is [...]
Londoners Volunteer Fundraising Advice
With the eurozone problems deepening and the UK facing the likely repercussions, it is harder than ever for charities to reach their fundraising targets. While some, such as WaterAid and Macmillan Cancer Support, have not been adversely affected by the economic climate, others (often those with less tangible ROI for donors) have been. Here is [...]
Guardian Live Q&A on Making It in PR
What makes a good PR professional? What skills do you need? How do you go about getting that all important first job? These were some of the questions discussed in yesterday’s live Q&A arranged by Guardian Careers. The panel included Bright One’s Ben Matthews together with: Emma Radcliffe (Beattie Communications), Hew Leith (M&C Saatchi [...]
How to use social media for market research
This is a guest post by Zoe Amar, Head of Marketing and Business Development at Lasa, a charity which provides services to Shelter, Age UK and thousands of other charities across the UK. She is also on the board at Bright One and is a Chartered Marketer. Zoe tweets from @zoeamar Social media gurus keep [...]
Bright One teams up with Edelman for a Social Enterprise Clinic
Members of the Bright One community had the fantastic opportunity of meeting with global representatives of PR agency Edelman two weeks ago at an interactive workshop session at The Landmark London Hotel. The session was set up together with Bright One ambassador Robert Phillips, President and CEO of Edelman EMEA, and 13 Bright One [...]
How To Disable Threaded Conversation View In Gmail
We’re big fans of Gmail here at Bright One. In fact, we use their Google Apps service so that all of our volunteers can have their very own Bright One email account, due to Google’s generous usage allowances. It works very well for our volunteers, as they can keep their Bright One emails separate [...]
How To Win at Work/Life Balance: Being Productive in Work, Life and Volunteering
This is a guest post from Graham Allcott, Director at Think Productive, a time management training company. I founded Think Productive because I was tired of time management systems and corporate training that wasn’t fit for purpose. Most of the time management systems we come across are so dated that receiving three or four paper [...]
Top 5 Ways to Grow Your Twitter Audience
So you’ve heard all about Twitter and decided to sign up. But now that you’re in, how do you grow your Twitter followers? This post is the first part in our series of ‘Guides to Twitter’, written by Alisha Ramos, a volunteer with Bright One. You can follow Alisha on Twitter at @alishalisha and Bright [...]
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