This week, a group of Bright One volunteers were given an exclusive training session by Andrew Bloch, Founder and Managing Director of Frank PR, on “Talkability and the power of word of mouth.”

Talkability was described by Bloch as “the buzz that takes over and does the best marketing for a brand, product or service.”  Talkability is a registered trade mark of Frank PR and has its own proprietary methodology for helping generate ideas that will kick-start word of mouth, to often magnificent results as shown by well known campaigns for CompareTheMarket.com and Kit Kat.

The case studies that the volunteers were shown demonstrated how they can take this way of thinking into the charity work that they’re doing with Bright One, using Talkability to achieve cut through for clients and help them to make the most of limited resources through kick-starting word-of-mouth.

It really was a fantastic session, so a big thank you to Andrew and all at Frank PR for hosting Bright One’s volunteers!

We’re planning to do these training sessions on a regular basis, so please get in touch if you’d like to run a training session on an element of PR for Bright One.