Tag Archives: communications
Why Marketing Is Not a Magic Bullet
When I talk to marketers in other organisations, the same themes come up time and again. “My colleagues often use marketing in the same way as a panic button,” says one senior charity marketer. “They bring my team in at the tail end of a project and expect us to resolve issues that [...]
Guardian Live Q&A on Making It in PR
What makes a good PR professional? What skills do you need? How do you go about getting that all important first job? These were some of the questions discussed in yesterday’s live Q&A arranged by Guardian Careers. The panel included Bright One’s Ben Matthews together with: Emma Radcliffe (Beattie Communications), Hew Leith (M&C Saatchi [...]
Volunteering Opportunity with Bright One: Blog Editor
We are looking for Bright Ones interested in writing for our popular blog. We use the Bright One blog to communicate with our internal and external community about our latest announcements, exciting campaigns and news regarding our charities, and to discuss the latest developments in the world of communications and charities. We want to make [...]
Marketing Internship with The DoNation
Bright One client The DoNation is looking for a motivated and driven marketing intern with an interest in sustainability, behaviour change and communications. The DoNation is on the look-out for someone who can support the team in increasing The DoNation’s presence among key sporting organisations and environmental networks and support the development and implementation of The DoNation’s broader [...]
How to use social media for market research
This is a guest post by Zoe Amar, Head of Marketing and Business Development at Lasa, a charity which provides services to Shelter, Age UK and thousands of other charities across the UK. She is also on the board at Bright One and is a Chartered Marketer. Zoe tweets from @zoeamar Social media gurus keep [...]
Carbon Leapfrog PR/MarComms Internship
We’re looking for a graduate to work with Carbon Leapfrog, a new and unique business-led charity that channels free professional advice from leading service providers across a range of disciplines into UK and international carbon reduction projects. Intern Objectives: To help identify and extract the marketing opportunities for Carbon Leapfrog’s various projects Increase the awareness [...]
Bright One Annual Report 2010
Founders Note If Bright One’s first year was all about testing the concept of an organisation that used PR professionals and students to help charities meet their own PR and communications needs, then our second year has been about making this concrete: firming up our processes, building up our volunteer community, and [...]
PR from a Journalist’s View
This is a guest post from Gerry Kiernan, a Bright One volunteer with eight years experience working at the BBC – namely the Radio Times. She has also worked as Deputy Editor of the BBC’s Ariel online and as a content producer on the BBC’s intranet. She now freelances and blogs about arts and culture at [...]
The Rise of Mobile in Charity Communications
This post was written by Ben Matthews for the CharityComms askCHARITY blog, a blog with posts about charity communications from a host of experts. You can read the original post here. Although I’m usually wary of making predictions about the year ahead, I’m fairly confident that 2010 will be the year of the mobile for [...]
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