Tag Archives: charity pr
5 Ways Charities Can Leverage LinkedIn
LinkedIn is sometimes thought of as the poor relation to Twitter and Facebook. Perhaps that’s because it was originally perceived as just a jobhunting site and a place to post CVs. But to me LinkedIn is an invaluable resource for my job, both for gathering information and connecting with great people, and I [...]
Freedom of Information requests for charities: a useful tool?
We all love a good survey. They’re almost a PR watermark when you see them in a story — when a newspaper is telling you ‘X per cent of people do/think/are Y’ you know it’s the end result of someone’s media plan. But surveys can be a bit flimsy (especially for charities who pride themselves [...]
Event report: How to Build a Social Brand at Weber Shandwick
Last week, Weber Shandwick London hosted a great breakfast seminar to talk through the findings of their Socialising Your Brand study and to share their approach to building a social brand. Speakers: James Warren - Chief Creative Officer, Digital Chris Perry - President, Digital Communications Leslie Gaines-Ross - Chief Reputation Officer The excellent speakers were able to share some [...]
How to use social media for market research
This is a guest post by Zoe Amar, Head of Marketing and Business Development at Lasa, a charity which provides services to Shelter, Age UK and thousands of other charities across the UK. She is also on the board at Bright One and is a Chartered Marketer. Zoe tweets from @zoeamar Social media gurus keep [...]
Bright One’s May Social: “Do Good” with @UKTJPR
Date: Thursday 19th May 2011 Location: Adam Street Members Club Time: From 7pm Register: Do Good Facebook Event Hosted by Bright One in partnership with UKTJPR, the UK tech journalism and PR community, this event looks at how technology PR agencies and in-house teams can work effectively with the charities that make up the third [...]
The Latest Charity PR Articles on Behind the Spin
In case you haven’t been following the PR for Good Causes theme on Behind the Spin, it’s well worth taking a look at their recent articles: Want to know the top 10 charity campaigns of 2010? Let Petra Opelova show you her top choices. Selwyn Jerry Boston explores the use of celebrity endorsement by charities Melanie [...]
Bright One is Guest Editor on Behind the Spin
Ben Matthews, founder of Bright One, is guest editor for this month’s PR for Good Causes feature at Behind The Spin, the online publication for PR students and young practitioners. Ben introduces the special feature by arguing that recognition of the importance of PR in a charities’ every day activity is becoming increasingly stronger: [...]
What does a good communications strategy look like?
Here is a presentation that, Ben Matthews, founder of Bright One, presented at the “Creating Powerful Comminications Strategy” conference, run by CharityComms in January 2011. You can find the other speaker’s presentations and further information about the event over on the CharityComms site or view more presentations from Bright One
Case Study: ‘More Than A Gift’ for Chistmas
In 2010 Bright One helped Centrepoint with their “More Than A Gift” campaign. Find out more below or visit the Centrepoint Gifts site. The Centrepoint ‘More Than A Gift’ campaign was a fundraising appeal to help the charity provide vital support for homeless young people over Christmas. The microsite allowed users to buy a [...]
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The lobbyist register: the darks arts, charities and transparency