Tag Archives: charity communications

PRCA Charity Campaign Masterclass

  This week, Founding Director of Bright One, Ben Matthews, spoke at a PRCA Charity Campaign Masterclass, alongside David Hamilton of Action for Children. Below are his slides, which covers three exciting charities and the tactics they use for successful campaigns: The Pixel Project, Centrepoint, and Child’s i Foundation. What tips have you got for [...]

Londoners Volunteer Fundraising Advice

With the eurozone problems deepening and the UK facing the likely repercussions, it is harder than ever for charities to reach their fundraising targets. While some, such as WaterAid and Macmillan Cancer Support, have not been adversely affected by the economic climate, others (often those with less tangible ROI for donors) have been. Here is [...]

Volunteering Opportunity with Bright One: Blog Editor

We are looking for Bright Ones interested in writing for our popular blog. We use the Bright One blog to communicate with our internal and external community about our latest announcements, exciting campaigns and news regarding our charities, and to discuss the latest developments in the world of communications and charities. We want to make [...]

How to use social media for market research

This is a guest post by Zoe Amar, Head of Marketing and Business Development at Lasa, a charity which provides services to Shelter, Age UK and thousands of other charities across the UK. She is also on the board at Bright One and is a Chartered Marketer. Zoe tweets from @zoeamar Social media gurus keep [...]

Carbon Leapfrog PR/MarComms Internship

                                                                             We’re looking for a graduate to work with Carbon Leapfrog, a new and unique business-led charity that channels free professional advice from leading service providers across a range of disciplines into UK and international carbon reduction projects. Intern Objectives: To help identify and extract the marketing opportunities for Carbon Leapfrog’s various projects  Increase the awareness [...]

What does a good communications strategy look like?

Here is a presentation that, Ben Matthews, founder of Bright One, presented at the “Creating Powerful Comminications Strategy” conference, run by CharityComms in January 2011. You can find the other speaker’s presentations and further information about the event over on the CharityComms site or view more presentations from Bright One

The Rise of Mobile in Charity Communications

This post was written by Ben Matthews for the CharityComms askCHARITY blog, a blog with posts about charity communications from a host of experts. You can read the original post here. Although I’m usually wary of making predictions about the year ahead, I’m fairly confident that 2010 will be the year of the mobile for [...]