Tag Archives: charity communications
Trustee Opportunities with Bright One
If you’ve been looking for an interesting and rewarding trustee role in a friendly small-sized organisation, look no further! We are thrilled to announce that we will be offering the opportunity to become a Bright One trustee. This is a very exciting time for us and we are looking to get trustees onboard in [...]
Bright One joins calls for charities to be exempt from copyright licensing fees
Each year over 1000 charities collectively pay the Newspaper Licensing Agency (NLA) £1.3m for the privileged of seeing their name in news print. They’re not paying to get into the newspaper (that’s our job in charity PR) instead they’re just paying to see it. Often paying to see something they had a big hand in [...]
Digital is Dynamite
The buzzword is digital and the result can be dynamite; the question is how do you use the former to generate the latter? The answer is: using traditional customer-oriented marketing in a new-fashioned way! In line with various white papers on the subject, the key to driving engagement with your supporters and service users is [...]
Proposition is Principal – Case Study: Macmillan Cancer Support ‘Every Step of the Way’
Everyone keeps going on about the gloomy economic climate and inevitable double dip… and while we leave such judgments and forecasts to the professionals, where does this leave charities and how can Bright One help? In order to cement their place in the ‘marketplace’, one of the most important things a charity can do is [...]
Event report: How to Build a Social Brand at Weber Shandwick
Last week, Weber Shandwick London hosted a great breakfast seminar to talk through the findings of their Socialising Your Brand study and to share their approach to building a social brand. Speakers: James Warren - Chief Creative Officer, Digital Chris Perry - President, Digital Communications Leslie Gaines-Ross - Chief Reputation Officer The excellent speakers were able to share some [...]
Why Marketing Is Not a Magic Bullet
When I talk to marketers in other organisations, the same themes come up time and again. “My colleagues often use marketing in the same way as a panic button,” says one senior charity marketer. “They bring my team in at the tail end of a project and expect us to resolve issues that [...]
PRCA Charity Campaign Masterclass
This week, Founding Director of Bright One, Ben Matthews, spoke at a PRCA Charity Campaign Masterclass, alongside David Hamilton of Action for Children. Below are his slides, which covers three exciting charities and the tactics they use for successful campaigns: The Pixel Project, Centrepoint, and Child’s i Foundation. What tips have you got for [...]
Londoners Volunteer Fundraising Advice
With the eurozone problems deepening and the UK facing the likely repercussions, it is harder than ever for charities to reach their fundraising targets. While some, such as WaterAid and Macmillan Cancer Support, have not been adversely affected by the economic climate, others (often those with less tangible ROI for donors) have been. Here is [...]
Volunteering Opportunity with Bright One: Blog Editor
We are looking for Bright Ones interested in writing for our popular blog. We use the Bright One blog to communicate with our internal and external community about our latest announcements, exciting campaigns and news regarding our charities, and to discuss the latest developments in the world of communications and charities. We want to make [...]
Take a look at Bright Works, our micro volunteering app for charity tasks >>
New Microvolunteering Tasks Available on Bright Works