Tag Archives: charity communications
How up to £25k per month of free Google Grant advertising can help your charity’s campaigns
The Google Grant scheme is an in-kind donation programme that gives selected charities advertising spend on their Google Adwords advertising platform. It’s proving very useful to charities so whether you’ve heard about it or not, here’s what it’s all about and how you can start using it to help your charity. How the Google [...]
Why businesses should create charity partnerships
These days it is almost expected that larger businesses will support the work of a charity, whether by choosing a charity to sponsor for the year, or getting involved with the community at a grassroots level. Corporate Social Responsibility is old hat, but smaller and smaller companies are answering the call for charitable activity [...]
Could charities be doing more with digital?
We’ve all witnessed first-hand the rapid growth of digital technology in every day life, even as recently as in the last 12 months. From social media, to cloud computing, to smart phones (it has been estimated that smart phones will be owned by over 90% of mobile users within the next two years), digital [...]
What Does Offline Fundraising Have to Offer in an Online World?
Before we noticed the full potential of the internet as an efficient method to conduct fundraising, not many people would’ve thought about how much online fundraising would eventually affect offline fundraising. Since everything that you do online should be equal to what you do offline it is important to integrate both worlds to properly [...]
10 Ways to use Social Media to Increase Fundraising Opportunities
Social networks are becoming increasingly valuable ways to increase fundraising opportunities. From the effective use of Facebook to the creation of a range of fundraising portals and physical events, the emphasis should be on encouraging loyalty and interaction to a charity, rather than just sending material out to prospective donors. Fundraising across social [...]
5 Ways Charities Can Leverage LinkedIn
LinkedIn is sometimes thought of as the poor relation to Twitter and Facebook. Perhaps that’s because it was originally perceived as just a jobhunting site and a place to post CVs. But to me LinkedIn is an invaluable resource for my job, both for gathering information and connecting with great people, and I [...]
Freedom of Information requests for charities: a useful tool?
We all love a good survey. They’re almost a PR watermark when you see them in a story — when a newspaper is telling you ‘X per cent of people do/think/are Y’ you know it’s the end result of someone’s media plan. But surveys can be a bit flimsy (especially for charities who pride themselves [...]
Event Report: Is Eyewitness News News?
How we receive news is ever-changing, and these days it’s faster than ever and we’ve got access to more outlets than we’ve ever had. The reason for this is of course new technology and the fact that news can be posted in an instant, by anyone, on social media. The latest example is [...]
New Microvolunteering Tasks Available on Bright Works
It has been a busy two weeks since the last update blog post on Bright Works, with new projects from both new and returning charities. Bright Works is Bright One’s microvolunteering platform that connects causes with skilled volunteers in a simple, effective and easy way. Volunteers work on projects that are broken down in [...]
Take a look at Bright Works, our micro volunteering app for charity tasks >>
Outreach and Growing Supporters: Three Case Studies from #ENCC2012