Tag Archives: charity communications
Freedom of Information requests for charities: a useful tool?
We all love a good survey. They’re almost a PR watermark when you see them in a story — when a newspaper is telling you ‘X per cent of people do/think/are Y’ you know it’s the end result of someone’s media plan. But surveys can be a bit flimsy (especially for charities who pride themselves [...]
Event Report: Is Eyewitness News News?
How we receive news is ever-changing, and these days it’s faster than ever and we’ve got access to more outlets than we’ve ever had. The reason for this is of course new technology and the fact that news can be posted in an instant, by anyone, on social media. The latest example is [...]
New Microvolunteering Tasks Available on Bright Works
It has been a busy two weeks since the last update blog post on Bright Works, with new projects from both new and returning charities. Bright Works is Bright One’s microvolunteering platform that connects causes with skilled volunteers in a simple, effective and easy way. Volunteers work on projects that are broken down in [...]
Trustee Opportunities with Bright One
If you’ve been looking for an interesting and rewarding trustee role in a friendly small-sized organisation, look no further! We are thrilled to announce that we will be offering the opportunity to become a Bright One trustee. This is a very exciting time for us and we are looking to get trustees onboard in [...]
Bright One joins calls for charities to be exempt from copyright licensing fees
Each year over 1000 charities collectively pay the Newspaper Licensing Agency (NLA) £1.3m for the privileged of seeing their name in news print. They’re not paying to get into the newspaper (that’s our job in charity PR) instead they’re just paying to see it. Often paying to see something they had a big hand in [...]
Digital is Dynamite
The buzzword is digital and the result can be dynamite; the question is how do you use the former to generate the latter? The answer is: using traditional customer-oriented marketing in a new-fashioned way! In line with various white papers on the subject, the key to driving engagement with your supporters and service users is [...]
Proposition is Principal – Case Study: Macmillan Cancer Support ‘Every Step of the Way’
Everyone keeps going on about the gloomy economic climate and inevitable double dip… and while we leave such judgments and forecasts to the professionals, where does this leave charities and how can Bright One help? In order to cement their place in the ‘marketplace’, one of the most important things a charity can do is [...]
Event report: How to Build a Social Brand at Weber Shandwick
Last week, Weber Shandwick London hosted a great breakfast seminar to talk through the findings of their Socialising Your Brand study and to share their approach to building a social brand. Speakers: James Warren - Chief Creative Officer, Digital Chris Perry - President, Digital Communications Leslie Gaines-Ross - Chief Reputation Officer The excellent speakers were able to share some [...]
Why Marketing Is Not a Magic Bullet
When I talk to marketers in other organisations, the same themes come up time and again. “My colleagues often use marketing in the same way as a panic button,” says one senior charity marketer. “They bring my team in at the tail end of a project and expect us to resolve issues that [...]
Take a look at Bright Works, our micro volunteering app for charity tasks >>
5 Ways Charities Can Leverage LinkedIn