Tag Archives: Bright One
Event report: How to Build a Social Brand at Weber Shandwick
Last week, Weber Shandwick London hosted a great breakfast seminar to talk through the findings of their Socialising Your Brand study and to share their approach to building a social brand. Speakers: James Warren - Chief Creative Officer, Digital Chris Perry - President, Digital Communications Leslie Gaines-Ross - Chief Reputation Officer The excellent speakers were able to share some [...]
PRCA Charity Campaign Masterclass
This week, Founding Director of Bright One, Ben Matthews, spoke at a PRCA Charity Campaign Masterclass, alongside David Hamilton of Action for Children. Below are his slides, which covers three exciting charities and the tactics they use for successful campaigns: The Pixel Project, Centrepoint, and Child’s i Foundation. What tips have you got for [...]
Event report: Building an effective social media campaign
Along with quite a few other charity PRs (well, it was a free event after all!) the Bright One blog enjoyed an afternoon of tea, political campaigning and social media at Building an Effective Social Media Campaign, courtesy of the Hansard Society and the Economic and Social Research Council (ESRC). The awful 3G reception on [...]
Volunteering Opportunity with Bright One: Blog Editor
We are looking for Bright Ones interested in writing for our popular blog. We use the Bright One blog to communicate with our internal and external community about our latest announcements, exciting campaigns and news regarding our charities, and to discuss the latest developments in the world of communications and charities. We want to make [...]
Research Internship Opportunity with Carbon Leapfrog
Our partners at Carbon Leapfrog are recruiting a German-speaking Research Intern to be based in London to work on a new project that will build a vision for the role of communities in developing renewable energy in the UK. This project will enable the UK to learn from the experience of Germany and include arranging [...]
Trends in Charities’ Use of Social Media
Ben Matthews, founder of Bright One, spoke at a CIPR Fifth Estate group event called ‘Trends in Charities’ Use of Social Media’, held at Grayling PR’s office. Charities have grasped the opportunities that social media gives to communicate with their supporters, often being nimbler and more innovative than their private sector counterparts. Facebook and Twitter [...]
Bright One September Social: 29 September 2011
Bright One socials are great opportunities for volunteers and friends of Bright One to meet on a regular basis for some drinks, food and chat. We had a great one earlier this summer in Clerkenwell and with the summer being (almost) over we feel it’s time to kick-start this autumn with a good catch-up. Come [...]
How to use social media for market research
This is a guest post by Zoe Amar, Head of Marketing and Business Development at Lasa, a charity which provides services to Shelter, Age UK and thousands of other charities across the UK. She is also on the board at Bright One and is a Chartered Marketer. Zoe tweets from @zoeamar Social media gurus keep [...]
Bright One teams up with Edelman for a Social Enterprise Clinic
Members of the Bright One community had the fantastic opportunity of meeting with global representatives of PR agency Edelman two weeks ago at an interactive workshop session at The Landmark London Hotel. The session was set up together with Bright One ambassador Robert Phillips, President and CEO of Edelman EMEA, and 13 Bright One [...]
Take a look at Bright Works, our micro volunteering app for charity tasks >>
Bright One Volunteer is a Team London Star