Tag Archives: Bright One

Bright One Awarded Social Enterprise Mark

We’re delighted to announce that Bright One has been awarded the Social Enterprise Mark, which identifies us as an organisation trading for social purposes. What’s even more exciting for us is that the Social Enterprise Mark is also a client, as we helped launch the Mark in February 2010 and have been working with them to [...]

CharityComms 2020 Updated

We’ve had a great reaction since Bright One and CharityComms launched the CharityComms 2020 initiative a few weeks ago. The presentation has had over 1600 views on Slideshare (not quite at 2020 views just yet!) and created plenty of buzz on Twitter with the hash tag #cc2020. It’s also been great to see people writing about [...]

Announcing CharityComms 2020

Here at Bright One, we’re delighted to announce the launch of CharityComms 2020, a unique and intriguing snapshot of the most significant communications trends of the coming decade. Participants were invited to write down the five trends they see as the most significant in the coming decade. These points are accompanied by an image that reflects their [...]

Super Social Media Training

This is a post about Bright One’s series of training sessions held exclusively for Bright One volunteers and clients. Please get in touch if you are interested in running a training session for Bright One. We’d love to hear from you! Following last month’s inaugral Bright One training session on ‘Talkability’, a group of Bright One [...]

A Frankly Brilliant Training Session

This week, a group of Bright One volunteers were given an exclusive training session by Andrew Bloch, Founder and Managing Director of Frank PR, on “Talkability and the power of word of mouth.” Talkability was described by Bloch as “the buzz that takes over and does the best marketing for a brand, product or service.”  Talkability [...]

Bright One Backs Young Britain

Not long ago Bright One volunteer Keri Hudson signposted us to the Backing Young Britain campaign, and we’re pleased to announce our support for it. Backing Young Britain is a cross-Government campaign calling on all organisations across the country to create more opportunities for young people. Times are tough for young people who are leaving school or [...]

Charities pay the price for paywalls

This post was written by Ben Matthews, founder of Bright One, for the CharityComms askCHARITY blog, a blog with posts about charity communications from a host of experts. You can read the original post here. Last week, Rupert Murdoch’s The Times followed in the path of the New York Times and announced that they were going to [...]

Social Impact Camp Returns

Social Impact Camp is back! We are happy to announce the details of the next Social Impact Camp. A big thank you goes to the London Early Years Foundation for hosting the event.. Date: Wednesday 14th April 2010 Time: 6:00 – 8:00 pm Location:  London Early Years Foundation, 121 Marsham Street, Lonon SW1P 4LP (Google Map) You can reserve your place [...]

7 tips for a successful anniversary campaign

This is a guest post from Zoe Amar, a Bright One volunteer and Lasa’s Marketing and Business Development Manager. This article originally appeared on the CharityComms blog. Lasa has just celebrated its 25th anniversary with a campaign that generated a return of investment (ROI) of 94:1; this means that for every £1 we spent on the [...]