Online Charity Builds a House of Dreams from Virtual Bricks

Today sees the official launch of an online charity founded by former Big Brother Producer, Lucy Buck. The charity, Childs i Foundation, aims to help the hundreds of Ugandan babies abandoned and left to die every year in the capital Kampala. Through the foundation’s ‘Buy a Brick’ online donation scheme, the public can now donate by purchasing virtual bricks to fund the first phase of the project to set up a babies’ home.

Child’s i Foundation wants to help put an end to the problem of child abandonment in Uganda by setting up its ‘Child Abandonment Project’. Developed with leading experts in social care in the UK and Uganda, this unique model has three elements: a support programme to help mothers at risk of abandoning their babies; a transitional home to provide short-term life-saving care; and a family placement programme to ensure every child grows up in a loving family.

The idea behind the charity’s digital fundraising is to minimise running costs by carrying out all activity online. This means more funds can be spent on the things that matter and less money is wasted on bureaucracy.

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