Why did you volunteer for Bright One?
I wanted to do something positive with my skills, to ‘give something back’ as well as working with new people. I also wanted to explore not-for-profit work more, as it was a direction I was thinking of taking my career in.
What Bright One project were you involved in?
I was involved as an Account Manager in Refugee Week 2009, with Luica Mak as the team’s strategic Consultant and Irina Stanescu as Account Executive. We began working with the client in February, leading up to Refuee Week itself in June and then July for evaluation work.
What work did your Bright One team do for the client?
It became apparent early on that the Refugee Week team were well-supported and equipped to secure traditional media activity and that where we could help was in amplifying all the great content they were creating across social media.
Refugee Week is a very positive campaign, all about celebrating the great contribution of refugee’s to British life, and bringing refugees and British citizens closer. The 2009 campaign was called Simple Acts, encouraging people to do one of 20 simple acts to mark the week – from playing football with a refugee, to cooking a meal from a foreign country.
So with Luica’s direction, Irina and I began activating this online, talking to relevant bloggers, such as sports bloggers, or foodie bloggers. We also took a role in the Simple Acts Twitter activity, driving people to the Refugee Week site, and to discover the Simple Acts totaliser where they could add their own contribution.
What did you learn from working with Bright One?
The biggest thing I learnt was about working in a more dynamic team without the day-to-day restraints of office rules and relationships. We had a hierachy of experience in the team, but the way that we worked was a lot more fluid. The relationship with the client was very strong and a great partnership rather than a traditional agency-client one. I also learnt a lot about how causes – rather than the brand campaigns I was used to – work online.
How has working for Bright One impacted your career?
Working for Bright One was a contributing factor in my decision to look for permanent third sector work. I start as Amnesty international’s Web & New Media Manager in October 2009, which my Bright One activity no doubt helped me secure.