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Free Media Relations Campaign Up For Grabs
Shout! Communications, a London-based specialist broadcast PR consultancy, is inviting any registered charities to take part in a competition they are running as part of their pro bono initiative.
In previous years, they have chosen a charity to support put forward by a member of their team. In the past this has included Breast Cancer Campaign, the Victoria Cross and George Cross Associations and Hearing Dogs for the Deaf. This year Shout! have decided to widen the net and are inviting interested charities to take part in a competition.
First prize is a media relations campaign (radio, TV or online) worth up to £2,500. All you have to do is tell Shout!, in 300 words or fewer, why you’d like your nominated charity to win.
A panel of judges, including CIPR President Lis Lewis-Jones and PRCA Director General Francis Ingham, will decide the winner. The judges will base their decision on how good the campaign is, in terms of creativity and originality. They’ll also be looking at how suitable the campaign is for broadcast – that means having engaging and available spokespeople, good case studies where appropriate, possibly a news hook for the story and good picture and sound opportunities.
All charities that enter will also be eligable for a 25% reduction off Shout!’s rate card for a period of 6 months. The deadline is eop on Friday 7th November. For more information, take a look at the news section of Shout! Communication’s website here.