Comments on: Creating a PR Strategy http://brightone.org.uk/creating-a-pr-strategy a volunteer-run communications agency for the third sector. Thu, 22 Jul 2010 10:28:18 +0000 hourly 1 By: Paul Simpson http://brightone.org.uk/creating-a-pr-strategy/comment-page-1#comment-282 Paul Simpson Tue, 12 Jan 2010 00:06:50 +0000 http://brightone.org.uk/?p=1536#comment-282 Beyond your 'key messages' and 'PR topics', it's imperative to know from the outset what you are seeking to achieve - what are your objectives? It helps if they are more specific, and measurable. With clear objectives, you are then better able to measure (more research) if your strategy has been a success once you have started putting it into practice. It also keeps you on track, preventing your PR activities from being blown off course by demands which may not match those objectives - especially important when you have a limited budget. One of the most cost effective PR tactics to consider within any strategy is collaboration - working with another organisation who may need you as much as you need them, and by doing so, may demonstrate the strategy is not tribal, but more deserving of people's attention, and thus help with profile raising. Beyond your ‘key messages’ and ‘PR topics’, it’s imperative to know from the outset what you are seeking to achieve – what are your objectives? It helps if they are more specific, and measurable. With clear objectives, you are then better able to measure (more research) if your strategy has been a success once you have started putting it into practice. It also keeps you on track, preventing your PR activities from being blown off course by demands which may not match those objectives – especially important when you have a limited budget.

One of the most cost effective PR tactics to consider within any strategy is collaboration – working with another organisation who may need you as much as you need them, and by doing so, may demonstrate the strategy is not tribal, but more deserving of people’s attention, and thus help with profile raising.

]]> By: Twitted by benrmatthews http://brightone.org.uk/creating-a-pr-strategy/comment-page-1#comment-281 Twitted by benrmatthews Mon, 11 Jan 2010 15:29:35 +0000 http://brightone.org.uk/?p=1536#comment-281 [...] This post was Twitted by benrmatthews [...] [...] This post was Twitted by benrmatthews [...]

]]> By: Chris Lee http://brightone.org.uk/creating-a-pr-strategy/comment-page-1#comment-280 Chris Lee Mon, 11 Jan 2010 15:28:55 +0000 http://brightone.org.uk/?p=1536#comment-280 Thorough, Ben. I covered this subject recently in a podcast and talked about briefing a PR company http://runmarketing.co.uk/pr/forming-pr-plan/ Thorough, Ben.

I covered this subject recently in a podcast and talked about briefing a PR company

http://runmarketing.co.uk/pr/forming-pr-plan/

]]> By: PR_info (PR_info) http://brightone.org.uk/creating-a-pr-strategy/comment-page-1#comment-279 PR_info (PR_info) Mon, 11 Jan 2010 09:36:39 +0000 http://brightone.org.uk/?p=1536#comment-279 <strong>Twitter Comment</strong> <a href="http://twitter.com/PR_info" title="Twitter Comment"> <div class="ccimg1" title="PR_info (PR_info)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="PR_info (PR_info)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/PR_info"> </div> </a> RT @brightonecomms Creating a #PR Strategy [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


RT @brightonecomms Creating a #PR Strategy [link to post]

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]]> By: ellabella83 (Ella Tacchi) http://brightone.org.uk/creating-a-pr-strategy/comment-page-1#comment-278 ellabella83 (Ella Tacchi) Mon, 11 Jan 2010 09:33:40 +0000 http://brightone.org.uk/?p=1536#comment-278 <strong>Twitter Comment</strong> <a href="http://twitter.com/ellabella83" title="Twitter Comment"> <div class="ccimg1" title="ellabella83 (Ella Tacchi)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="ellabella83 (Ella Tacchi)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/ellabella83"> </div> </a> RT @GemmaWent Creating a PR Strategy [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


RT @GemmaWent Creating a PR Strategy [link to post]

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]]> By: scissorliftnige (Nigel Roberts) http://brightone.org.uk/creating-a-pr-strategy/comment-page-1#comment-277 scissorliftnige (Nigel Roberts) Mon, 11 Jan 2010 09:32:40 +0000 http://brightone.org.uk/?p=1536#comment-277 <strong>Twitter Comment</strong> <a href="http://twitter.com/scissorliftnige" title="Twitter Comment"> <div class="ccimg1" title="scissorliftnige (Nigel Roberts)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="scissorliftnige (Nigel Roberts)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/scissorliftnige"> </div> </a> RT @GemmaWent: Creating a PR Strategy [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


RT @GemmaWent: Creating a PR Strategy [link to post]

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]]> By: aimee1986 (Aimee Carmichael) http://brightone.org.uk/creating-a-pr-strategy/comment-page-1#comment-276 aimee1986 (Aimee Carmichael) Mon, 11 Jan 2010 09:31:42 +0000 http://brightone.org.uk/?p=1536#comment-276 <strong>Twitter Comment</strong> <a href="http://twitter.com/aimee1986" title="Twitter Comment"> <div class="ccimg1" title="aimee1986 (Aimee Carmichael)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="aimee1986 (Aimee Carmichael)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/aimee1986"> </div> </a> RT @ellabella83: RT @GemmaWent Creating a PR Strategy [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


RT @ellabella83: RT @GemmaWent Creating a PR Strategy [link to post]

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]]> By: gemmawent (Red Cube Marketing) http://brightone.org.uk/creating-a-pr-strategy/comment-page-1#comment-275 gemmawent (Red Cube Marketing) Mon, 11 Jan 2010 09:08:41 +0000 http://brightone.org.uk/?p=1536#comment-275 <strong>Twitter Comment</strong> <a href="http://twitter.com/gemmawent" title="Twitter Comment"> <div class="ccimg1" title="gemmawent (Red Cube Marketing)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="gemmawent (Red Cube Marketing)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/gemmawent"> </div> </a> Creating a PR Strategy [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


Creating a PR Strategy [link to post]

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]]> By: benrmatthews (Ben Matthews) http://brightone.org.uk/creating-a-pr-strategy/comment-page-1#comment-273 benrmatthews (Ben Matthews) Sat, 09 Jan 2010 16:02:40 +0000 http://brightone.org.uk/?p=1536#comment-273 <strong>Twitter Comment</strong> <a href="http://twitter.com/benrmatthews" title="Twitter Comment"> <div class="ccimg1" title="benrmatthews (Ben Matthews)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="benrmatthews (Ben Matthews)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/benrmatthews"> </div> </a> Right, enough @brightonecomms work (check out our post on PR strategy btw [link to post] ) Off to a panto with @jazcummins!<br /><br /> - Posted using Chat Catcher Twitter Comment


Right, enough @brightonecomms work (check out our post on PR strategy btw [link to post] ) Off to a panto with @jazcummins!

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]]> By: SchSocEnt (Nick Temple) http://brightone.org.uk/creating-a-pr-strategy/comment-page-1#comment-272 SchSocEnt (Nick Temple) Sat, 09 Jan 2010 14:32:35 +0000 http://brightone.org.uk/?p=1536#comment-272 <strong>Twitter Comment</strong> <a href="http://twitter.com/SchSocEnt" title="Twitter Comment"> <div class="ccimg1" title="SchSocEnt (Nick Temple)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="SchSocEnt (Nick Temple)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/SchSocEnt"> </div> </a> RT @brightonecomms Creating a PR Strategy [link to post] Great advice for start-up social entrepreneurs #socent<br /><br /> - Posted using Chat Catcher Twitter Comment


RT @brightonecomms Creating a PR Strategy [link to post] Great advice for start-up social entrepreneurs #socent

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