The buzzword is digital and the result can be dynamite; the question is how do you use the former to generate the latter? The answer is: using traditional customer-oriented marketing in a new-fashioned way! In line with various white papers on the subject, the key to driving engagement with your supporters and service users is [...]
Category Archives: News
Bright Works Awarded in European Volunteering Competition
We’re delighted that Bright Works, our microvolunteering app, received the award for third place in the Discover E-Volunteering competition, the only competition in Europe which aims to promote the most interesting projects in which volunteers help others via the Internet. Over 80 applications from organisations from 19 European countries were received and were great [...]
Infographic: Lasa’s Annual Review
Bright One board member Zoe Amar (@zoeamar) has been hard at work with Lasa, the charity that provides technology and welfare rights advice, as well as influencing policy on advice, legal services and third sector technology. Lasa’s new annual review demonstrates the impact it has had in its work with thousands of charities and government bodies [...]
Proposition is Principal – Case Study: Macmillan Cancer Support ‘Every Step of the Way’
Everyone keeps going on about the gloomy economic climate and inevitable double dip… and while we leave such judgments and forecasts to the professionals, where does this leave charities and how can Bright One help? In order to cement their place in the ‘marketplace’, one of the most important things a charity can do is [...]
Bright Works Update: New Projects, New Features and Competition Finals
Bit of a update on Bright Works for you: New features coming soon – sign up now to keep updated >> Looking to add your project to Bright Works? – get in touch >> Plenty of projects live up at the moment – help them now >> We’re heading to the final of the [...]
2012 PR Graduate Schemes
The PR industry continues to grow and many agencies are seeing the value on running a formal grad scheme to attract the brightest and best new talent. The ever-awesome Ben Cotton over at Social Web Thing has once again done a fantastic job of compiling a post on PR Graduate Schemes from some of [...]
Huffington Post UK launches Impact section
Last Friday saw the launch of a new section of the, still relatively new itself, Huffington Post UK. The new Impact section is “dedicated to issues, charities and making a difference” — so that’s up our street, right? Well yes, it definitely is and so I’d urge everyone to take a look and see what [...]
Guardian Live Q&A on Making It in PR
What makes a good PR professional? What skills do you need? How do you go about getting that all important first job? These were some of the questions discussed in yesterday’s live Q&A arranged by Guardian Careers. The panel included Bright One’s Ben Matthews together with: Emma Radcliffe (Beattie Communications), Hew Leith (M&C Saatchi [...]
Blottr Debate on the role of Citizen Journalism
With cuts being made to local news, and new media providing people with tools to tell stories from their area, citizen journalism is on the rise. Anyone with a smart phone and/or internet access can easily report on breaking news happening where they are and sites like Blottr and Citizens’ Eye are helping them spread [...]
Take a look at Bright Works, our micro volunteering app for charity tasks >>
New Year, New Updates to Bright Works!
Happy New Year to you all ;) To kick things off in 2012, we’ve got some new updates to Bright Works, our microvolunteering platform that lets causes connect with skilled volunteers in a simple, effective and easy way. Here’s the run down: Slippy Tank We’ve upgraded the platform so that we can now have [...]