This post was written by Ben Matthews, founder of Bright One, for the CharityComms askCHARITY blog, a blog with posts about charity communications from a host of experts. You can read the original post here. Last week, Rupert Murdoch’s The Times followed in the path of the New York Times and announced that they were going to [...]
Category Archives: News
Social Impact Camp Returns
Social Impact Camp is back! We are happy to announce the details of the next Social Impact Camp. A big thank you goes to the London Early Years Foundation for hosting the event.. Date: Wednesday 14th April 2010 Time: 6:00 – 8:00 pm Location: London Early Years Foundation, 121 Marsham Street, Lonon SW1P 4LP (Google Map) You can reserve your place [...]
PR from a Journalist’s View
This is a guest post from Gerry Kiernan, a Bright One volunteer with eight years experience working at the BBC – namely the Radio Times. She has also worked as Deputy Editor of the BBC’s Ariel online and as a content producer on the BBC’s intranet. She now freelances and blogs about arts and culture at [...]
Bright One Online
It’s fair to say that here at Bright One we’re fans of social media. It’s potential to aid third sector organisations to reach and communicate with the individuals who support them, as well as reach new people is vast. We use it a lot when it comes to working with our clients, but [...]
Creating a PR Strategy
Here at Bright One, we’re regularly approached by charities and not-for-profit organisations who are looking for tips and advice on how to put together a PR strategy. They’re often aware of what PR is, how it works and the impact it can have on an organisation, but actually taking the first steps in creating a strategy [...]
Social Impact Camp
What is Social Impact? From Wikipedia: “In business and government policy, social impact refers to how the organisation’s actions affect the surrounding community.” What is Social Impact Camp? Social Impact Camp is a monthly meet up for people to discuss different ways of measuring social impact. We compare tactics, think of ways to improve it and wonder if [...]
Welcome to Bright One’s Twitterverse
We were playing around last week with a really cool tool which we thought we’d share with you: MentionMap. MentionMap helps you to “Quickly find relevant people to follow.” You can use MentionMap to see Twitterconversations as a network and click any user to explore more about them, which means it’s a really neat way to [...]
Christmas Drinks and Networking
Feeling the December spirit yet? Well then the next date for your diary has to be this one! Bright One are delighted to be teaming up with The Facebook Third Sector PR and Comms Network for drinks and networking on 17 December from 6:30pm at the Roxy Bar And Screen (Near London Bridge). We are inviting anyone who works in not-profit PR, [...]

Bright One Backs Young Britain
Not long ago Bright One volunteer Keri Hudson signposted us to the Backing Young Britain campaign, and we’re pleased to announce our support for it. Backing Young Britain is a cross-Government campaign calling on all organisations across the country to create more opportunities for young people. Times are tough for young people who are leaving school or [...]