This fantastic presentation from David Brain, CEO of Edelman Asia Pacific, has been doing the rounds recently and it’s one we thought we should share with the Bright One Community. As David says: “PR people are not known for their business management skills. To the best of my knowledge, Harvard runs no case studies [...]
Category Archives: How To
The Latest Charity PR Articles on Behind the Spin
In case you haven’t been following the PR for Good Causes theme on Behind the Spin, it’s well worth taking a look at their recent articles: Want to know the top 10 charity campaigns of 2010? Let Petra Opelova show you her top choices. Selwyn Jerry Boston explores the use of celebrity endorsement by charities Melanie [...]
What does a good communications strategy look like?
Here is a presentation that, Ben Matthews, founder of Bright One, presented at the “Creating Powerful Comminications Strategy” conference, run by CharityComms in January 2011. You can find the other speaker’s presentations and further information about the event over on the CharityComms site or view more presentations from Bright One
Q&A with Frances Clements, Edelman HR
This is a Q&A with Frances Clements, HR Business Partner at Edelman UK. The post contains details of Edelman PR graduate scheme and what they look for in new recruits, so please follow the relevant links if you’re interested in applying. If you want to showcase your graduate recruitment scheme through a Q&A on [...]
The Small Charity Guide To Email
Ben Clowney has spent eight years with Oxfam GB, Tearfund and Amnesty International, developing innovative ways to engage people online. Ben is the founder of Hands Up Digital, a full service agency for small charities. Subscribe to the Bright One email newsletter. Email is dead. Or so people said in 2003, and are still saying today. Back then [...]
How To Disable Threaded Conversation View In Gmail
We’re big fans of Gmail here at Bright One. In fact, we use their Google Apps service so that all of our volunteers can have their very own Bright One email account, due to Google’s generous usage allowances. It works very well for our volunteers, as they can keep their Bright One emails separate [...]
How To Win at Work/Life Balance: Being Productive in Work, Life and Volunteering
This is a guest post from Graham Allcott, Director at Think Productive, a time management training company. I founded Think Productive because I was tired of time management systems and corporate training that wasn’t fit for purpose. Most of the time management systems we come across are so dated that receiving three or four paper [...]
How To Get a Job in Charity PR
So you want to get a job in Charity PR, but you don’t know where to look or how to start. You may also need to build up your skills and experience in the sector before going through the application process of a job that’s of interest. With it currently being tougher than ever [...]
Take a look at Bright Works, our micro volunteering app for charity tasks >>
Applications open for The Taylor Bennett Foundation’s Internship Programme
The Taylor Bennett Foundation, whose purpose is to address the need for greater diversity in the communications & PR industry, is now accepting applications for its award-winning PR training and internship programme taking place over Summer 2011. Over the ten week paid internship, candidates will receive professional training in communications, the media and business, take part in [...]