LinkedIn is sometimes thought of as the poor relation to Twitter and Facebook. Perhaps that’s because it was originally perceived as just a jobhunting site and a place to post CVs. But to me LinkedIn is an invaluable resource for my job, both for gathering information and connecting with great people, and I [...]
Category Archives: How To
Freedom of Information requests for charities: a useful tool?
We all love a good survey. They’re almost a PR watermark when you see them in a story — when a newspaper is telling you ‘X per cent of people do/think/are Y’ you know it’s the end result of someone’s media plan. But surveys can be a bit flimsy (especially for charities who pride themselves [...]
Volunteering – A Step Towards Employment
This guest post was written by Neelam Shah, a Kingston University student studying Journalism with Media and Cultural Studies. Neelam shares her top tips on volunteering and where to find those opportunities that will give students and young people a chance to help out in the community and meet new people whilst gaining experience [...]
Where to list your volunteering opportunities
Bright One is busy, busy, busy as usual. We’ve got lots of exciting charities looking for our support and we always need to find lots of high quality volunteers (as many charities and non-profit organisations like us us do…). We regularly list our current volunteering opportunities, as well as retain a general application for [...]
2012 PR Graduate Schemes
The PR industry continues to grow and many agencies are seeing the value on running a formal grad scheme to attract the brightest and best new talent. The ever-awesome Ben Cotton over at Social Web Thing has once again done a fantastic job of compiling a post on PR Graduate Schemes from some of [...]
Why Marketing Is Not a Magic Bullet
When I talk to marketers in other organisations, the same themes come up time and again. “My colleagues often use marketing in the same way as a panic button,” says one senior charity marketer. “They bring my team in at the tail end of a project and expect us to resolve issues that [...]
Londoners Volunteer Fundraising Advice
With the eurozone problems deepening and the UK facing the likely repercussions, it is harder than ever for charities to reach their fundraising targets. While some, such as WaterAid and Macmillan Cancer Support, have not been adversely affected by the economic climate, others (often those with less tangible ROI for donors) have been. Here is [...]
Cost effective social media for charities
Last week, our very own Dan Howe took part in a Q&A on the Guardian Social Enteprise Network. Below are his “best bits”, but you can also catch the rest of the experts’ advice over on the Guardian. Research your social media audience: There are some research tools out there, like Rapleaf, which can identify [...]
Why real work happens away from your desk
This is a guest post from Zoe Amar, Head of Marketing and Business Development at Lasa, a charity which provides services to Shelter, Age UK and thousands of other charities across the UK. She is also on the board at Bright One and tweets from @zoeamar The summer months are finally here. Many of us will [...]
Take a look at Bright Works, our micro volunteering app for charity tasks >>
How To Get That First Job
With a fifth of new graduates being out of work we can’t deny that the job market is fierce and it is more than difficult to get that first job. Many employers are expecting a University degree at 2.1 or higher so undergraduates are working hard to achieve those grades. But unfortunately that’s not enough, [...]