Before we noticed the full potential of the internet as an efficient method to conduct fundraising, not many people would’ve thought about how much online fundraising would eventually affect offline fundraising. Since everything that you do online should be equal to what you do offline it is important to integrate both worlds to properly [...]
Category Archives: How To
7 Do’s and Don’ts for Successful Interns
At Lasa, a charity which helps thousands of charities across the UK, I’ve recruited and managed a number of PR and marketing interns over the years. The voluntary sector has never been more competitive and with a third of graduates still unemployed after six months applications for our internships have skyrocketed. So how do [...]
10 Ways to use Social Media to Increase Fundraising Opportunities
Social networks are becoming increasingly valuable ways to increase fundraising opportunities. From the effective use of Facebook to the creation of a range of fundraising portals and physical events, the emphasis should be on encouraging loyalty and interaction to a charity, rather than just sending material out to prospective donors. Fundraising across social [...]
How To Get That First Job
With a fifth of new graduates being out of work we can’t deny that the job market is fierce and it is more than difficult to get that first job. Many employers are expecting a University degree at 2.1 or higher so undergraduates are working hard to achieve those grades. But unfortunately that’s not enough, [...]
5 Ways Charities Can Leverage LinkedIn
LinkedIn is sometimes thought of as the poor relation to Twitter and Facebook. Perhaps that’s because it was originally perceived as just a jobhunting site and a place to post CVs. But to me LinkedIn is an invaluable resource for my job, both for gathering information and connecting with great people, and I [...]
Freedom of Information requests for charities: a useful tool?
We all love a good survey. They’re almost a PR watermark when you see them in a story — when a newspaper is telling you ‘X per cent of people do/think/are Y’ you know it’s the end result of someone’s media plan. But surveys can be a bit flimsy (especially for charities who pride themselves [...]
Volunteering – A Step Towards Employment
This guest post was written by Neelam Shah, a Kingston University student studying Journalism with Media and Cultural Studies. Neelam shares her top tips on volunteering and where to find those opportunities that will give students and young people a chance to help out in the community and meet new people whilst gaining experience [...]
Where to list your volunteering opportunities
Bright One is busy, busy, busy as usual. We’ve got lots of exciting charities looking for our support and we always need to find lots of high quality volunteers (as many charities and non-profit organisations like us us do…). We regularly list our current volunteering opportunities, as well as retain a general application for [...]
2012 PR Graduate Schemes
The PR industry continues to grow and many agencies are seeing the value on running a formal grad scheme to attract the brightest and best new talent. The ever-awesome Ben Cotton over at Social Web Thing has once again done a fantastic job of compiling a post on PR Graduate Schemes from some of [...]
Take a look at Bright Works, our micro volunteering app for charity tasks >>
Mobile Apps: 5 reasons charities should be using them
A mobile app is never going to completely replace traditional methods when it comes to fundraising for charities. However, that doesn’t mean that it’s a form of revenue that should be ignored. With the economy the way it is in the UK at present, many charities are reporting a drop in donations. The impact [...]