Bright One is busy, busy, busy as usual. We’ve got lots of exciting charities looking for our support and we always need to find lots of high quality volunteers (as many charities and non-profit organisations like us us do…). We regularly list our current volunteering opportunities, as well as retain a general application for [...]
Category Archives: How To
2012 PR Graduate Schemes
The PR industry continues to grow and many agencies are seeing the value on running a formal grad scheme to attract the brightest and best new talent. The ever-awesome Ben Cotton over at Social Web Thing has once again done a fantastic job of compiling a post on PR Graduate Schemes from some of [...]
Why Marketing Is Not a Magic Bullet
When I talk to marketers in other organisations, the same themes come up time and again. “My colleagues often use marketing in the same way as a panic button,” says one senior charity marketer. “They bring my team in at the tail end of a project and expect us to resolve issues that [...]
Londoners Volunteer Fundraising Advice
With the eurozone problems deepening and the UK facing the likely repercussions, it is harder than ever for charities to reach their fundraising targets. While some, such as WaterAid and Macmillan Cancer Support, have not been adversely affected by the economic climate, others (often those with less tangible ROI for donors) have been. Here is [...]
Cost effective social media for charities
Last week, our very own Dan Howe took part in a Q&A on the Guardian Social Enteprise Network. Below are his “best bits”, but you can also catch the rest of the experts’ advice over on the Guardian. Research your social media audience: There are some research tools out there, like Rapleaf, which can identify [...]
Why real work happens away from your desk
This is a guest post from Zoe Amar, Head of Marketing and Business Development at Lasa, a charity which provides services to Shelter, Age UK and thousands of other charities across the UK. She is also on the board at Bright One and tweets from @zoeamar The summer months are finally here. Many of us will [...]
Applications open for The Taylor Bennett Foundation’s Internship Programme
The Taylor Bennett Foundation, whose purpose is to address the need for greater diversity in the communications & PR industry, is now accepting applications for its award-winning PR training and internship programme taking place over Summer 2011. Over the ten week paid internship, candidates will receive professional training in communications, the media and business, take part in [...]
How to Run a PR Agency
This fantastic presentation from David Brain, CEO of Edelman Asia Pacific, has been doing the rounds recently and it’s one we thought we should share with the Bright One Community. As David says: “PR people are not known for their business management skills. To the best of my knowledge, Harvard runs no case studies [...]
The Latest Charity PR Articles on Behind the Spin
In case you haven’t been following the PR for Good Causes theme on Behind the Spin, it’s well worth taking a look at their recent articles: Want to know the top 10 charity campaigns of 2010? Let Petra Opelova show you her top choices. Selwyn Jerry Boston explores the use of celebrity endorsement by charities Melanie [...]
Take a look at Bright Works, our micro volunteering app for charity tasks >>
Volunteering – A Step Towards Employment
This guest post was written by Neelam Shah, a Kingston University student studying Journalism with Media and Cultural Studies. Neelam shares her top tips on volunteering and where to find those opportunities that will give students and young people a chance to help out in the community and meet new people whilst gaining experience [...]