This is a guest post from one of our new Bright Workers, Jessica. Want to join her? Head over to Bright Works now! If it wasn’t for Twitter I wouldn’t have discovered Bright One. In my follow-happy early days as a novice tweeter, I scoured Twitter for any organisation that consolidated my two main [...]
Category Archives: Case Study
Proposition is Principal – Case Study: Macmillan Cancer Support ‘Every Step of the Way’
Everyone keeps going on about the gloomy economic climate and inevitable double dip… and while we leave such judgments and forecasts to the professionals, where does this leave charities and how can Bright One help? In order to cement their place in the ‘marketplace’, one of the most important things a charity can do is [...]
How to Run a PR Agency
This fantastic presentation from David Brain, CEO of Edelman Asia Pacific, has been doing the rounds recently and it’s one we thought we should share with the Bright One Community. As David says: “PR people are not known for their business management skills. To the best of my knowledge, Harvard runs no case studies [...]
Find out what it’s like to be a Bright One volunteer
You may have seen the PR for good Causes series that we’re guest editing over on Behind The Spin (check out a run down of recent articles here), but today has seen the first article about Bright One itself appear. The piece is written by Hayley Chow, whose Twitter bio describes her as being into [...]
Take a look at Bright Works, our micro volunteering app for charity tasks >>
Outreach and Growing Supporters: Three Case Studies from #ENCC2012
Engaging Networks’ annual conference brings campaigning and fundraising organisations together to share and discuss new developments and lessons from charity campaigns. For me, the best part of events like this is hearing case studies from other charities doing innovative and neat things. Three impressive charity examples from this morning were from Macmillan, Which? and WWF. Macmillan was [...]