Not long ago Bright One volunteer Keri Hudson signposted us to the Backing Young Britain campaign, and we’re pleased to announce our support for it. Backing Young Britain is a cross-Government campaign calling on all organisations across the country to create more opportunities for young people. Times are tough for young people who are leaving school or [...]
The Pixel Project, a global Web 2.0-driven awareness and fund raising organisation working to end Violence Against Women (VAW), will launch The Pixel Project Wall of Support on 8 March 2010 to coincide with International Women’s Day. The Wall of Support will be a thought-provoking gallery of YouTube video endorsements from people from all walks [...]
This is a guest post from Zoe Amar, a Bright One volunteer and Lasa’s Marketing and Business Development Manager. This article originally appeared on the CharityComms blog. Lasa has just celebrated its 25th anniversary with a campaign that generated a return of investment (ROI) of 94:1; this means that for every £1 we spent on the [...]
Bright One’s clients perform feats of amazing power every day and we’re behind them all the way. To help our teams of volunteers we’re looking for a Volunteer Manager, a special kind of person who will go the extra mile for our volunteers. We’re putting the call out for a Superhero. The Organisation For those of you that [...]
Last month, Bright One held the first ever Social Impact Camp in partnership with UnLtdWorld. The date and venue has now been confirmed for the second event, which is being run in partnership with Leap Anywhere – the definitive guide to every fun event happening in London that benefits a good cause. Here are the details: Date: Wednesday [...]
It’s fair to say that here at Bright One we’re fans of social media. It’s potential to aid third sector organisations to reach and communicate with the individuals who support them, as well as reach new people is vast. We use it a lot when it comes to working with our clients, but [...]
This is a guest post from Rob Dyson, PR Manager at UK charity Whizz-Kidz and founder of the Facebook Third Sector PR and Communications network. You can follow Rob on Twitter at @robmdyson or read his blog at www.robdyson.posterous.com. Last night my Facebook Third Sector PR and Comms network hosted a joint Christmas knees-up with Bright One – [...]
What is Social Impact? From Wikipedia: “In business and government policy, social impact refers to how the organisation’s actions affect the surrounding community.” What is Social Impact Camp? Social Impact Camp is a monthly meet up for people to discuss different ways of measuring social impact. We compare tactics, think of ways to improve it and wonder if [...]
This post was written by Ben Matthews for the CharityComms askCHARITY blog, a blog with posts about charity communications from a host of experts. You can read the original post here. Although I’m usually wary of making predictions about the year ahead, I’m fairly confident that 2010 will be the year of the mobile for charities. Barriers [...]
A Frankly Brilliant Training Session
This week, a group of Bright One volunteers were given an exclusive training session by Andrew Bloch, Founder and Managing Director of Frank PR, on “Talkability and the power of word of mouth.” Talkability was described by Bloch as “the buzz that takes over and does the best marketing for a brand, product or service.” Talkability [...]