Bright One to Work on Violence Against Women Brief

>> Read the full announcement in our Social Media Newsroom

We’re delighted to announce that Bright One is the UK communications team on The Pixel Project, an independent volunteer-led campaign to raise awareness and funds to stop violence against women.

The Pixel Project sees the Pixel Project team partnering with Malaysia’s Women’s Aid Organisation (WAO) and the USA-based National Coalition Against Domestic Violence (NCADV) in an innovative and truly global campaign to raise US$1 million for both organisations to support the victims of violence against women and help address this dramatic problem in their respective countries.

Bright One will be managing the UK publicity for The Pixel Project, which aims to launch in January 2010, and will be helping to drive the global web 2.0 campaign which has already received a great deal of interest.
The Pixel Project enjoys the United Nations Population Fund’s (UNFPA) commendation and intends to reach its fundraising goal by getting a worldwide audience to collectively unveil a world-exclusive million-pixel collage of photographs of group of global celebrity male models online for $1 per pixel.

Award-winning international photographer Jillian Edelstein has been announced as the principal photographer for the campaign, and she will be photographing the male celebrities. South African born Jillian has an enviable portfolio of celebrity portraiture, and has been involved with a number of charitable projects, including recent work with Gwyneth Paltrow for Save The Children Fund.

>> Read the full announcement in our Social Media Newsroom