Ben Matthews, founder of Bright One, is guest editor for this month’s PR for Good Causes feature at Behind The Spin, the online publication for PR students and young practitioners.
Ben introduces the special feature by arguing that recognition of the importance of PR in a charities’ every day activity is becoming increasingly stronger:
Social media has played an important part, opening up new opportunities for driving donations and awareness from a disparate group of supporters, driven mainly by PR teams but also increasingly hand in hand with fundraising teams. There’s been a recent rise in the number of media, especially online, dedicated to reporting on charities and related issues. And more and more students, graduates and working professionals are looking to the third sector as a career choice.”
Topics that will be covered in the series include:
The Rise of Social Media in Charity Fundraising
How celebrities are used by charities
How Charities Communicate with Case Studies
What CSR really means
The advantages of PR for charities over other comms
Interning for charities.
The series will be written by regular Behind the Spin contributors, PR students, Bright One volunteers and those from the wider Bright One community.
Take a look at Bright Works, our micro volunteering app for charity tasks >>
Bright One is Guest Editor on Behind the Spin
Ben Matthews, founder of Bright One, is guest editor for this month’s PR for Good Causes feature at Behind The Spin, the online publication for PR students and young practitioners.
Ben introduces the special feature by arguing that recognition of the importance of PR in a charities’ every day activity is becoming increasingly stronger:
Topics that will be covered in the series include:
The series will be written by regular Behind the Spin contributors, PR students, Bright One volunteers and those from the wider Bright One community.
Head over to Behind the Spin or follow them on Twitter @BehindTheSpin for more and make sure you subscribe by RSS so you won’t miss a beat!