Ben introduces the special feature by arguing that recognition of the importance of PR in a charities’ every day activity is becoming increasingly stronger:
Social media has played an important part, opening up new opportunities for driving donations and awareness from a disparate group of supporters, driven mainly by PR teams but also increasingly hand in hand with fundraising teams. There’s been a recent rise in the number of media, especially online, dedicated to reporting on charities and related issues. And more and more students, graduates and working professionals are looking to the third sector as a career choice.”
Topics that will be covered in the series include:
- The Rise of Social Media in Charity Fundraising
- How celebrities are used by charities
- How Charities Communicate with Case Studies
- What CSR really means
- The advantages of PR for charities over other comms
- Interning for charities.
The series will be written by regular Behind the Spin contributors, PR students, Bright One volunteers and those from the wider Bright One community.