These days it is almost expected that larger businesses will support the work of a charity, whether by choosing a charity to sponsor for the year, or getting involved with the community at a grassroots level. Corporate Social Responsibility is old hat, but smaller and smaller companies are answering the call for charitable activity [...]
Author Archives: Tove
Tove Nordstrom
Could charities be doing more with digital?
We’ve all witnessed first-hand the rapid growth of digital technology in every day life, even as recently as in the last 12 months. From social media, to cloud computing, to smart phones (it has been estimated that smart phones will be owned by over 90% of mobile users within the next two years), digital [...]
What Does Offline Fundraising Have to Offer in an Online World?
Before we noticed the full potential of the internet as an efficient method to conduct fundraising, not many people would’ve thought about how much online fundraising would eventually affect offline fundraising. Since everything that you do online should be equal to what you do offline it is important to integrate both worlds to properly [...]
Bright One August Social: 29 August 2012
The Bright One Socials are our way of bringing the community together over a few drinks. It’s a great chance to put a face to the name, meet fellow volunteers and to get to know each other a bit better. This August Social will be a very special one as it will be Bright [...]
7 Do’s and Don’ts for Successful Interns
At Lasa, a charity which helps thousands of charities across the UK, I’ve recruited and managed a number of PR and marketing interns over the years. The voluntary sector has never been more competitive and with a third of graduates still unemployed after six months applications for our internships have skyrocketed. So how do [...]
10 Ways to use Social Media to Increase Fundraising Opportunities
Social networks are becoming increasingly valuable ways to increase fundraising opportunities. From the effective use of Facebook to the creation of a range of fundraising portals and physical events, the emphasis should be on encouraging loyalty and interaction to a charity, rather than just sending material out to prospective donors. Fundraising across social [...]
The Modern Volunteer
As many as 22 million people volunteer across the UK each year, a rise of nine per cent according to latest statistics Evidence also suggests that more people are enquiring about volunteering too – 86 per cent of volunteer centres nationwide reported an increase in inquiries, and the value to the economy of those volunteers is significant, estimated at in excess of £21.5 billion. [...]
The Magic of Volunteering at Festivals
Of all the rewarding volunteering opportunities available, one experience that is a must to try is to volunteer at a summer music festival. With a whopping 700+ festivals in theUKalone, many are largely staffed by volunteers, and would not be able to operate without the enthusiastic help of those involved. While some festivals recruit [...]
Take a look at Bright Works, our micro volunteering app for charity tasks >>
How up to £25k per month of free Google Grant advertising can help your charity’s campaigns
The Google Grant scheme is an in-kind donation programme that gives selected charities advertising spend on their Google Adwords advertising platform. It’s proving very useful to charities so whether you’ve heard about it or not, here’s what it’s all about and how you can start using it to help your charity. How the Google [...]