We’ve had a great reaction since Bright One and CharityComms launched the CharityComms 2020 initiative a few weeks ago. The presentation has had over 1600 views on Slideshare (not quite at 2020 views just yet!) and created plenty of buzz on Twitter with the hash tag #cc2020. It’s also been great to see people writing about [...]
Author Archives: benmatthews
Say hello to our first intern
We’re excited to announce that Bright One has recruited its first ever intern – Alisha Ramos. Alisha is a third year student at Harvard University who has bravely crossed the pond and has joined Bright One. She will be based at Bold Creative, an award winning creative agency that Bright One works with, as a digital communications [...]
Super Social Media Training
This is a post about Bright One’s series of training sessions held exclusively for Bright One volunteers and clients. Please get in touch if you are interested in running a training session for Bright One. We’d love to hear from you! Following last month’s inaugral Bright One training session on ‘Talkability’, a group of Bright One [...]
A Frankly Brilliant Training Session
This week, a group of Bright One volunteers were given an exclusive training session by Andrew Bloch, Founder and Managing Director of Frank PR, on “Talkability and the power of word of mouth.” Talkability was described by Bloch as “the buzz that takes over and does the best marketing for a brand, product or service.” Talkability [...]
Charities pay the price for paywalls
This post was written by Ben Matthews, founder of Bright One, for the CharityComms askCHARITY blog, a blog with posts about charity communications from a host of experts. You can read the original post here. Last week, Rupert Murdoch’s The Times followed in the path of the New York Times and announced that they were going to [...]
The Pixel Project Wall of Support: Calling for An End to Violence Against Women
The Pixel Project, a global Web 2.0-driven awareness and fund raising organisation working to end Violence Against Women (VAW), will launch The Pixel Project Wall of Support on 8 March 2010 to coincide with International Women’s Day. The Wall of Support will be a thought-provoking gallery of YouTube video endorsements from people from all walks [...]
7 tips for a successful anniversary campaign
This is a guest post from Zoe Amar, a Bright One volunteer and Lasa’s Marketing and Business Development Manager. This article originally appeared on the CharityComms blog. Lasa has just celebrated its 25th anniversary with a campaign that generated a return of investment (ROI) of 94:1; this means that for every £1 we spent on the [...]
Searching for a Superhero
Bright One’s clients perform feats of amazing power every day and we’re behind them all the way. To help our teams of volunteers we’re looking for a Volunteer Manager, a special kind of person who will go the extra mile for our volunteers. We’re putting the call out for a Superhero. The Organisation For those of you that [...]

Bright One Awarded Social Enterprise Mark
We’re delighted to announce that Bright One has been awarded the Social Enterprise Mark, which identifies us as an organisation trading for social purposes. What’s even more exciting for us is that the Social Enterprise Mark is also a client, as we helped launch the Mark in February 2010 and have been working with them to [...]