To measure Bright One’s social impact we begin by looking at how our charitable clients define their own social impact, and then we align ourselves to those goals as closely as possible. Bright One’s clients measure their own social impact in different ways, which Bright One works to help achieve.
Bright One measures its economic impact by calculating the amount of resource that charitable organisations have been able to access. We’ve helped charitable organisation access over £180,000 of high quality communications expertise this year.
Bright One also makes a social impact through its own volunteers and the benefits they get with volunteering. Bright One volunteers get to give something back to the community, learn new skills, add to their experience, network with other communications professionals and gain jobs in the industry.
In a recent survey, 85% of volunteers said that volunteering for Bright One had improved their communications skills and expertise, 100% said that it had improved their network and contacts within the communications industry and 100% said that it had increased their understanding of the third sector.
In total, over 1,500 hours of communications expertise have been given by volunteers to charitable organisations this year.