Bright One was started by Ben Matthews, a PR executive based in London. As with a lot of ideas, Bright One started due to frustration.
In this case it was the frustration that there a lot of people and third sector organisations out there doing some amazing work and helping a lot of people, but for some reason – whether it is through a lack of expertise, time or resources – these organisations haven’t been able to communicate what they do as effectively as other charitable organisations.
Bright One launched officially on Thursday 25 September 2008 with an appearance in PR Week.
Bright One gives great opportunities for not-for-profit organisations to carry out efficient but effective communications. It’s a fantastic idea and one we are keen to see develop.
How It Started
Bright One was started by Ben Matthews, a PR executive based in London. As with a lot of ideas, Bright One started due to frustration.
In this case it was the frustration that there a lot of people and third sector organisations out there doing some amazing work and helping a lot of people, but for some reason – whether it is through a lack of expertise, time or resources – these organisations haven’t been able to communicate what they do as effectively as other charitable organisations.
Bright One launched officially on Thursday 25 September 2008 with an appearance in PR Week.