Monthly Archives: November 2011
Proposition is Principal – Case Study: Macmillan Cancer Support ‘Every Step of the Way’
Everyone keeps going on about the gloomy economic climate and inevitable double dip… and while we leave such judgments and forecasts to the professionals, where does this leave charities and how can Bright One help? In order to cement their place in the ‘marketplace’, one of the most important things a charity can do is [...]
Bright Works Update: New Projects, New Features and Competition Finals
Bit of a update on Bright Works for you: New features coming soon – sign up now to keep updated >> Looking to add your project to Bright Works? – get in touch >> Plenty of projects live up at the moment – help them now >> We’re heading to the final of the [...]
Where to list your volunteering opportunities
Bright One is busy, busy, busy as usual. We’ve got lots of exciting charities looking for our support and we always need to find lots of high quality volunteers (as many charities and non-profit organisations like us us do…). We regularly list our current volunteering opportunities, as well as retain a general application for [...]
2012 PR Graduate Schemes
The PR industry continues to grow and many agencies are seeing the value on running a formal grad scheme to attract the brightest and best new talent. The ever-awesome Ben Cotton over at Social Web Thing has once again done a fantastic job of compiling a post on PR Graduate Schemes from some of [...]
Huffington Post UK launches Impact section
Last Friday saw the launch of a new section of the, still relatively new itself, Huffington Post UK. The new Impact section is “dedicated to issues, charities and making a difference” — so that’s up our street, right? Well yes, it definitely is and so I’d urge everyone to take a look and see what [...]
Bright One Volunteer is a Team London Star
We’re very proud to see one of our Bright One volunteers – Oana Munteanu – as one of the Team London Stars in the Mayor of London’s latest volunteering programme. Team London is a programme which aims to make volunteering easier to do and easier to find out about and the focus is on areas [...]
Event report: How to Build a Social Brand at Weber Shandwick
Last week, Weber Shandwick London hosted a great breakfast seminar to talk through the findings of their Socialising Your Brand study and to share their approach to building a social brand. Speakers: James Warren - Chief Creative Officer, Digital Chris Perry - President, Digital Communications Leslie Gaines-Ross - Chief Reputation Officer The excellent speakers were able to share some [...]
Why Marketing Is Not a Magic Bullet
When I talk to marketers in other organisations, the same themes come up time and again. “My colleagues often use marketing in the same way as a panic button,” says one senior charity marketer. “They bring my team in at the tail end of a project and expect us to resolve issues that [...]
PRCA Charity Campaign Masterclass
This week, Founding Director of Bright One, Ben Matthews, spoke at a PRCA Charity Campaign Masterclass, alongside David Hamilton of Action for Children. Below are his slides, which covers three exciting charities and the tactics they use for successful campaigns: The Pixel Project, Centrepoint, and Child’s i Foundation. What tips have you got for [...]
Take a look at Bright Works, our micro volunteering app for charity tasks >>
Infographic: Lasa’s Annual Review