Monthly Archives: February 2010

7 tips for a successful anniversary campaign

This is a guest post from Zoe Amar, a Bright One volunteer and Lasa‘s Marketing and Business Development Manager. This article originally appeared on the CharityComms blog. Lasa has just celebrated its 25th anniversary with a campaign that generated a return of investment (ROI) of 94:1; this means that for every £1 we spent on [...]

PR from a Journalist’s View

This is a guest post from Gerry Kiernan, a Bright One volunteer with eight years experience working at the BBC – namely the Radio Times. She has also worked as Deputy Editor of the BBC’s Ariel online and as a content producer on the BBC’s intranet. She now freelances and blogs about arts and culture at [...]

Searching for a Superhero

Bright One’s clients perform feats of amazing power every day and we’re behind them all the way. To help our teams of volunteers we’re looking for a Volunteer Manager, a special kind of person who will go the extra mile for our volunteers. We’re putting the call out for a Superhero. The Organisation For those [...]